Oriet Gadish – Ceo of Bain & Co

I cease up endureings for the number twain person in he military after the chief of staff. It was a pretty exciting ass to be because e very(prenominal)(prenominal) of the Information-?everything actu on the wholey-?was coordinated through on that point. I intimate to deal with an d occupyful lot of Information, to be very responsible, and to go away long hours. scarce oerly, when thither were dismantlets passing play on, I was in the war room, which is a pretty confined space, and I learned to keep respect for other muckle b atomic number 18ly also non to be intimidated by them, because theyre plenty. I call back that sincerely helped me posterior on through aside my c beer.I also saw people making sincere(a)ly important findings, life and death decisions, and I realized that you chiffonier al way of lifes sustain to put up perfect Information, cytosine percent of what you need, In h eitherow to make a decision. Later on, when I think nigh the way we do line of merchandise at perturb, where we emphasize providing clients with solutions that are practical rather than perfect and where we often stomach to make decisions based on imperfect cultivation, I think indorse to those days. And it just reinforces the psyche that you can of all time give perfect information in order to make a decision.I think I was tongue to escort that fully at the time exactly it has certainly Influenced me. The army also exposed me to all different kinds of people. The Israeli army brings to dish kayoed a shither people from more different cultures because Israel Is very much an Immigrant country it unflustered Is. The Israeli is a brusk bit European, a pocket-sized bit Middle Eastern, a dinky bit American, and within those broad groups there are so many different cultures as well. From Europe, for example, the Israeli is a little bit German, a little bit Polish, a little bit French, a little bit-?you name it.And so I learned to be aware of different cultures and to tolerate deferential opinions. And manyhow I hind all of that influenced me as well, although again I was probably as well as young to register It at the time. by and by the army, I got my undergraduate degree In psychology at the Hebraical University. I whence started my doctorate, decided thats not what I wanted to do and, long story, I ended up in the United States at Harvard Business School. The HUBS Experience My MBA has played an incredibly important role in my career.I wouldnt be where I am at once without it. Saddles -1- Initially, I rig out to earn a Doctorate in Business Administration (DAB) and planned to get an MBA along the way. I had imagined I was going to teach. So I started with the combined architectural plan that four or five of us got into, which meant you could do the MBA and the DAB in four years. erect to be on the safe side, I decided to finish the MBA first. After that, when I started my DAB, I decided that business was not something I wanted to teach. It was something I wanted to practice. O walkout an MBA, I probably wouldnt be doing what Im doing at all and I might not even be in this country. HUBS was, in effect, the only school I applied to, mostly because it didnt require a background in economics or other subjects as most business schools did. I also had a friend who had studied at HUBS, and when he talk of the towned close to the experience it seemed very interesting. So I decided to submit an application. I actually wrote it in Hebrew and had somebody translate it for me. Then, on the nose to be on the safe side, I also in additionk that application to Wharton and they accepted me, literally, on the spot.They were also going to give me a scholarship, notwithstanding I would have had to study statistics during the summer and I decided I didnt want to do that. So I came to Harvard, which didnt give scholarships for the MBA program. Also, inflation was actually high at the time so it w as expensive to take out a loan. unless because I was also in the DAB program, I got a scholarship for my doctoral work, which, when I didnt finish the DAB, became a standing loan. That was the only way I could afford HUBS and get through the program. HUBS was my introduction to the United States.I would read cases with my dictionary. I hush look on the first case. It was eleven pages including the exhibits and it besidesk me six hours to read. I was pretty desperate because literally every second word I had to grimace up in the dictionary. And the dictionary didnt give any business meaning to most of the words. For example, the dictionary described he word contri neverthelession as world something approximately giving to nonprofit organizations. So reading the cases was passing time consuming and steadfastly. And then I would take my dictionary to the classes or to exams. Exams were the worst.It would take me trey times as long to read an exam. Id always sit in the first row and if it was a actually long exam, Id write at the end, This took me triplet hours and twenty-five minutes to write, but heres what I would have d wiz had I had time to actually run the calculator. In class, I forced myself to speak even though that was difficult too because of the language. If I couldnt find a word, Id use six words to express the mood. I Just had to force myself to do things kindred that and thats how I learned English. I also had never seen television, but Id heard about advertisements.We didnt have TV advertisements in Israel there were none. So I went to a classmates dorm room and I would turn on the TV to see what the ads looked like. I also had never been to a large supermarket. So I went to a supermarket to see what it looked like and how products were set up and so on and so forth. One time, we had a final exam on cereal, something that I had never tasted. I still dont like it, but at the time, I didnt eff what it was and I couldnt imagine there were sixteen varieties and why would you want more? I also had no idea who Johnny Carson was.So I was learning quickly about the United States and its culture, and I was learning the language. I had no problem when there was a case in Turkey or almost anywhere international. tho I had a problem when Johnny Carson or cereal was part of the case. Gaudies -2- In school, I paid almost no attention to the feature that I was a woman. I had enough challenges learning English, reckoning out business issues, figuring out how to study even though I couldnt read English as quickly as my peers. In fact, I had one track where the cases were cardinal or fifty pages long.I went to the professor and I tell, Are there any particular cases that I should read? Because I can read each one of those every day Witt my Angels n. Ana en salad , Well, winy dont you Just all T ten class I thought to myself, Well, I dont intend to. And I did, actually, get an excellent grade in that class. I studied al l different areas of business as well. I think it was important for me to not get too focused on any one area at that early stage. Had I completed my doctoral program, I would have focused on trade because I was interested in that.But instead I took a broad mix of courses in my second year. I benefited from that and, actually, that absolutely has helped me throughout my career. I learned that you should be competent to focus on one or two things and be extremely good at them but if you lose your curiosity about other things youre not going to be good even in the few things you focus on. Youll be much too narrow minded or much too narrowly focused. The other interesting thing about HUBS was the case method. The first class I as in, I thought, This is nuts. Then I realized that it was a great teaching method because it forces you to be involved.It forces you to be a part of the discussion. It forces you to comprehend to the way other people think about a problem. Youre active as o pposed to Just passively listening to a lecture. And it allows you to draw on things that are not in the case but that maybe you learned that morning in marketing. I am on the HUBS Visiting Committee and every now and then they teach a case. I Just love it. I really enjoy it. And again, almost always in real life you make decisions based on imperfect information to some degree, and the case method is a good exercise to prepare you for that.Early Career Its very hard when you are Just coming out of an MBA program to figure out what life is really going to be like and bid for a Job. But I was drawn to consulting because of the problem-solving part of it, which has always been my interest. And what I loved about Pain and Company was how practical it was. It was not about reports it was about results. Its still not about reports. Its still about results. I have still never looked at a report. I dont think there is any other consultant who can say that.And it was very clear, when Bill Pa in talked about the favorable club, that he and the other people at Pain were passionate about results. Focusing on results calls for a different way of doing consulting. Now, mind you, I could barely write good English so the idea of not writing reports was a big plus for me. But I liked the idea that you really were thinking about results and implementation and not Just a report. That causes you to think about how youre going to communicate with clients, what youre going to communicate, and how perfect the information has to be to find a workable solution.Thats different from happily consulting, where the focus is to induce clients that the solution is theirs and that its the right solution for them so they Gaudies -3- will implement it. At Pain, it was all about solutions and implementation, and that appealed to me. Bill Pain had been the number two guy at Boston Consulting Group (BCC) and, by all accounts, was going to be running BCC eventually. But his idea of focusing on re sults was at the time a fundamentally different way of approaching consulting.BCC focuses on ideas and on developing tools that we all still use directly and I give them credit because theyre fantastic tools. But Bill wanted to take it a step further and not Just leave clients with ideas. He wanted to focus on results, not reports. That was revolutionary at the time. Changing course for a boat that was working very well-?and BCC was doing extremely well and was very highly regarded -?would not nave Eden easy. So 3111 tarter Nils own consulting Tall. I Nat was ten Pain I Joined and thats how we differentiate ourselves from our competitors.Being anchored in this idea of results not reports keeps us focused. So were constantly asking ourselves, when I call Monday morning at 800, what is the client actually owing to have to do in order to make our recommendations happen? The case is not finished unless we know what steps hes going to take to implement the solution. And theres something I call the 80-100 rule, which factor you dont want a 100 percent perfect solution if an organization at this time in its history cannot implement it. Its better to have an 80 percent solution if the organization can implement it.Eighty times one is eighty 100 times zero is zero. This practical approach, focusing on system and results, is what we call our True North. And with that you have meeting you can evolve around and build on. Everybody in the organization knows that that is the core of what we do. You can build advanced practices, you can experiment with new ideas, you can also move very quickly and change, as long as you know that this is the focus that youre all working toward. And I think it has served us very well. First Client My first major client was a party in the leaf blade industry, which was, at the time, an uncommon place for a woman.I worked in the steel industry for about five years. We worked on all different aspects of the industry, but at the end of the ay one of the things we figured out was how they could save an awful lot of money by perpetually plaster cast almost 100 percent of the steel. At that time, there was some continuous casting going on, mainly in Japan, but it was more common to reset the production processes for every different type of steel needed. We disc all overed, however, that if the company could move to continuous casting, they would be able to save between $80 and $100 per ton.The issue was that in order to continuously cast steel, you could use only one mix. But there are many different varieties of steel, requiring different mixes, that different customers need. There are different alloys you add to steel to make it higher(prenominal) quality, lower quality, stronger, softer-?whatever. But we thought if we could trend the number of steel varieties and the number of mixes used, we could introduce continuous casting and save a lot in the production process. That was unheard of in the United States. Gaudi es -4- Everybody said, No, customers wont want it. So I went and talked to customers and found that they actually would be capable to do that. We found that there were a lot of customers who were perfectly happy to take a higher-quality steel as long as they didnt have to pay much more for it. Then I was stuck with a metallurgist who said that it could not be done. He explained to me why there are 300 different kinds of steel. I didnt know anything about metallurgy but I went through all of the varieties of steel and had him explain to me what each one of those steels was meant for and then I asked questions and triggered him to think. If we added aluminum to this, would this still satisfy this kind of customer? He said, Oh, yes, that would be much higher quality than they need. We were able to bring the number of varieties down room 300-and-some to thirty. By the end of the discussion, the guy absolutely believed I knew metallurgy, which I did not. It was Just this practical way of working. The company did indeed build a continuous caster, and they did indeed save a lot of money, and they did indeed turn around from existence number I dont know what to Deluge under one In proactively In ten country.I gnats an example AT ten work we 00 at Pain. Its invigorating to have real impact like that. Being a Woman in Business The first time we met with both the CEO and the SCOFF of the steel company, I had two presentations to give. I was with one of the founders of Pain. My manager was there too. In fact, I was the most Junior person there. At one point, the SCOFF was talking about how he was going to arrange a tour for us of the other steel companies. In the steel industry, companies shared a lot of information with each other. They still do in order to prevent accidents and so on, for safety reasons.Anywayay, the SCOFF was talking quite enthusiastically about arranging a tour for us and then he stopped and froze. He was looking at me and then he said, Well, I do nt know about Root. Nobody had any clue what he was talking about. Then he said, Well, you see, women are considered bad luck in our industry, and everybody froze, the CEO and all the people in our group from Pain and Company. I Just turned around and said, Well, in that case, I think that you should make sure that I go to every single one of your competitors. That broke the ice and that was it.I went on to work in the steel industry for five years. I loved it. They even made a special hat for me. It said, Root Gaudies and then it said, The subaltern Light Will Lead Us, because my name Root comes from the Hebrew word for light. I was definitely one of the guys and I enjoyed it. Actually, there was one other jocund story. In the steel industry, people used to use a lot of four-letter words. At the starting, people would realize I was there and it would make them uncomfortable. They say, Oops Im sorry. Theres a lady in the room. I remember once sitting in a room with the guy wh o later became the CEO.And he said something that had a four-letter word in it, and suddenly he said, Oh, theres a lady in Gaudies -5- the room. And he turned to me and he said, miss, and as I was saying to you yesterday, Root, and he repeated it again so he actually made a point, which is kind f fun. Another time, there was a big meeting and this was clearly holding everybody up. So I looked for the right time and I used one of those four-letter words in a sentence the way they did, and that was it. They were comfortable talking again. And then we were Just working and moving forward in concert.I thought, if thats the language here, then thats fine. The lesson I learned was never to take it personally when somebody thought that a woman couldnt do something, whether it was a client or even a colleague at Pain. For example, once at Pain, very early on, one of the menders, one of the managers, and I were visiting a client. At one point, the founder said, Dan, why dont you go and talk to X? Root, why dont you go and talk to-?oh Actually, Im not sure how hed react to a woman. I didnt say anything then but the next day, I knocked on his door and said, Did you realize what you did yesterday? And he said, No. What did I do? I told him and then I said, l completely understand. But if I dont get a chance, then none of us, not Pain, not you, and not l, will ever know if I can actually talk to people like that and if we can have a productive conversation. He was very thoughtful. And the next time we went together to a meeting, he gave me a chance to have an important conversation. The conversation went well and that was that. I had taken some responsibility for managing the situation. I hadnt gotten upset. And I knew that this was not personal. It was the same with clients.Id walk in Ana teen would always assume Tanat I was ten most Junior person. I learned to use either a sense of humor or other little tricks to force them to forget that I was a woman and to Just foc us on what we were doing. One time, for example, I was with he CEO of a company in the Midwest. Id actually been on the case for a while. I was a manager. I had a brand new consultant with me, a young guy named Paul. We were sitting talking with the CEO. I would ask a question and the CEO would listen to me and then he would lease his response to Paul. It made it difficult for us to really engage in a discussion.So when the CEO went out to say something to his secretary, I told Paul, Every time I ask a question, when Im done, Just look at me, so the guy will get tired of looking at your ear. Hell have to look at me as well. And, honest to God, Alfa an hour later, the guy was Just looking at me and we had a good discussion, and we continued to have good discussions after that. I never had to say a word. You can have a sense of humor. You can know that its not personal. And you can Just find creative ways to mould the problem. But at the end of the day, the most important thing is that you deliver. Thats not unlike what guys have to do.And frankly, in most cases, once people get over the fact that youre a woman and start focusing on what youre saying and what youre doing and the results that you provide, the fact that oer a woman is completely forgotten. Its like in the steel business. After a certain point, I dont think they could even remember that at one point in time that they even thought about me being a woman versus a man. The Automotive Industry Later, I worked in the automotive industry with a major car company. We started with two little projects but quickly discovered something not related to either one of those Gaudies -6- projects.We realized there was too much complexity in the number of options for cars being offered. Basically, you could have any combination of options you wanted. So the car manufacturers were producing cars with all kinds of options, and not necessarily based on market studies of the combinations customers preferred. So there were either too many cars that people were not particularly interested in or it would take a year to get your car with the options you wanted. We calculated that there were about ten billion combinations of Just about every car line they had and that was, of course, absurd.That didnt make sense for suppliers, for dealers, or for manufacturers. So we came up with a program to reduce the number of combinations of cars made in the plant from ten billion to Just fourteen. If somebody wanted a special car, they could still order it but it would take longer. To reduce the number of combinations so dramatically, we went back and looked at all the cars that were purchased. From all of that data, we figured out which combinations people preferred. Our findings were pretty intuitive actually. The salespeople said the dealers would hate it.In fact, the dealers were rhapsodic because too often they had cars sitting on the lot that nobody wanted. The customers liked it because we had figured o ut the options they tended to prefer so they werent walking away with options they didnt really want. And of course the manufacturing team loved it because you could save a hell of a lot of money by streamlining production and limiting the number of combinations you had to manufacture. Initially, neither the salespeople nor the marketing people liked it, because they really believed that customers wanted all Kolas AT pitons.From ten time AT Hoar, when you could n any color you wanted as long as it was black, to Sloane, where you could have absolutely anything you wanted, the industry had gone from one extreme to the other. To make a long story short, we were able to convince the marketing and sales people that this would work. And eventually we were able to come up with this program, which reduced the time to delivery from months and months to days. And throughout the entire system, from the suppliers to the manufacturers to the dealers, we ended up saving this company on the order of $9. Billion a year. This was in the late sass. Id say the company was proud of our work and we were proud of our work. We learned some of this from Toyota and Ionians. But you learn from wherever you can. If youre really good at what you do, you learn in one industry from what somebody doing in another industry. Thats one of the benefits of working on a broad set of issues in diverse industries and always bringing them into whatever youre doing. Hard Times at Pain After all of these years, I think dwelling on precisely what happened is kind of irrelevant.The fact is that the founders of Pain started to take some money out. They had some bad advice from an investment funds banker and they took too much money out of the company. That meant the company was burdened with a lot of debt relative to its size, with a very high interest payment going forward. The model they had used was based on the company growing at a refit of 50 percent a year. Although the company had grown at Gaudies -7- that rate in the past, it was, of course, not practical. To make a long story short, that was an unsustainable model.The first inkling the rest of us had of the situation was when the founder fired people, which was a complete break in the unwritten social agreement that existed at Pain and Company. Because were a consulting firm and this was an SOP, the labor department eventually made the whole transaction public. Thats how the rest of us learned what, exactly, was happening. After that, we had to turn around the company without the founder. But Ill give Bill Pain credit he was the first one to realize that he had made a mistake. He asked Mitt Rooney to come and help and then Bill Pain worked hard to try and help turn the situation around.The founders had to give back some money. We had to negotiate with banks, and so on and so forth. But its a situation that very few service firms have ever survived. In fact, we were told by an investment bank that we were not going to survi ve. But we asked Mitt Rooney, who was then head of Pain Capital and had been Vice president of Pain and Company, to come back. He really helped us negotiate tit the banks and handled other issues related to the situation so that the rest of us could focus on our clients and on our people, since those were the only assets we had left.Reputation is the third asset a company like ours has, and that was shaky given the fact that the story was in the news. So the rest of us focused on clients and on our people. We worked hard too to make sure that our most important people didnt defect. Headhunters were calling every single person in the company. We also focused on our clients. Our animate clients knew what we were doing to resolve the rises so we were okay there. It was more difficult when we went to beauty contests Tort prospective new clients Ana our competitors would leave ten latest Fortune or Forbes or whatever saying what was going on at Pain.It was getting those new clients tha t mattered most to us. And thats what we focused on. Internally, we had a few defections. But when I think back, there was only one major defection, in terms of the key people, that I really felt bad about. So we managed to avoid mass defections. I remember one day somebody came into my office and said, l want to talk to you about a Job offer. I was vice president, and I was a real open door, so these people felt comfortable talking to me. And I thought, in this particular case, this guy is so much better at consulting than he would be at what he was going to do, and I said that to him.He said, Well, but I dont want to be the last one here. Everybodys talking to headhunters. Isnt that right? I realized he was right. So I called every headhunter I was talking to and said, Dont call me, which was actually taking a risk. I decided to mystify with Pain and Company unless things fell apart. So the next time somebody name into my office and said, Everybodys talking to headhunters, I was able to say in all honesty, Well, Im not. Im absolutely committed to staying here. Soon after, the first guy came back to me to tell me that he too had decided to stay at Pain after I told him I wasnt going anywhere.And I asked him to do something that was very counterintuitive. I asked him to go out and tell people that he had received a Job offer, that he had seriously considered taking it, that he had in fact said yes to the offer Gaudies -8- and that he had decided instead to stay with Pain. He said, I can do that. You dont do those things. You dont want people to know. I said, What? You told me that everybodys talking about leaving, or at least talking to headhunters, but nobody talking about the fact that they have decided to stay.I think its a pretty powerful story. So he hesitated, and then he agreed to spread the word about his decision. That was the beginning of a reversal of what could have been a mass defection. I then became chairman, but I perceive the leadership o f this firm as a federation. The partnership really is what comes first when we think about our governance. I was chosen through a selection process by all of the partners. The key criteria centered on people who are very good at what we do in our business.Throughout the history of Pain and Company, our selection of leaders centers on the people here who have the most impact with clients. We wanted a chairman who would serve as a role model in that. So in our company, people in aged positions continue to work with clients and not Just to sell but also to do the real consulting work. I still have clients I work with, and its the only way to (a) keep me interested, (b) keep me up to date on whats really going on with clients, with our company, with our team, etc. And (c) keep the consulting we do strong.If you take senior people away from the consulting, which they are good at, and shift them to doing only administrative work or selling or public speaking-?all of which we do too of course-?then their experience is not available to the clients and its not available as mentoring to your own team. So I agreed to become chairman on the civilise that I would be able to continue to work with clients. I think that sets us apart from other professional service firms. Today, all of our senior people, the ones who are the most highly regarded, continue to work tit clients and, most importantly, they want to continue to work with clients.The clients are always canalling. I en problems are always canalling. So Its Important to keep learning. This is a pretty exciting business because of that. And, in my case, I play an international role as well. I work with international Coos. And I mean I really work with them, I do not Just interact with them. Its very exciting to see how Coos think, how governing body and business interact in different countries, how culture affects business, etc. Its fascinating. I love the international aspect of my work. I Just sis I didnt have t o travel so much for it. I dont like to travel, but I love what I do when I get there.In terms of time management, I used to say that I spend 70 percent of my time with clients. Thats probably true but I probably work more than 100 percent of my time. But really you dont break it up that way. When Im abroad, for example, I might do client work in the morning. Then I might talk to U. S. Clients in the evening or talk with my secretary about administrative issues. I meet with our people in our various offices to talk about their clients or internal issues. I might be giving a beech in Germany, for example, and then work with people from the office on the way over there.If you have a lot of energy, you can put a lot of things together. Its not a precise science. It is not even a precise art, but it is an art. You Just have to have a lot of energy and to really love what youre doing. Gaudies -9- Critical Success Factors I dont tend to think about myself much. Im very goal oriented when I go forward. But I think a big part of what consulting does has to do with psychology and learning to really listen to what people are saying both verbally and nonverbally. Having a True North has also been key. It has kept us focused on dodging and results as inseparable.Strategy combined with results is very powerful. Strategy without results is meaningless, and results without strategic thinking may not be very productive or useful. So combining almost everything we do with strategic thinking and results is critical. There were times when we actually had to fight to keep that. We had a lot of discussions about it. We ended up calling it our True North, and today it is Just part of the language here and part of how we think about critical decisions. Well say, This is a real true- mating question, when we have a really difficult decision to make.We have even resigned from some pretty lucrative projects when we didnt believe that results were going to happen. We do it with dignity , after a lot of discussion, but those are hard things to do. For example, a large Fortune 50 company got into trouble. We were asked to come in and help them. We helped them turn around financially but we also saw they had to turn around strategically. This was one of our major clients. We were involved in almost every aspect of their business. Anywayay, the papers were writing about what a great turnaround they were doing, and so on and so forth.The CEO was on the cover of all kinds of magazines. But strategically, we believed that they could not be involved in the four businesses they were in-?that, eventually, they would not be able to sustain that business model. There was one business they clearly should have gotten out of, but it was part of the legacy of the CEO, and he didnt want to get out of it. We did all of the analysis and all of the people in the organization agreed with us. But we couldnt convince the CEO. For six months, I had discussions with him. We had data. We A na eve n Eng. Ana teen we Salad, Well, In Tanat case, we Delve Tanat you cant thrive.You may not even survive long-term. We suggested that they might want to sell themselves to somebody at that point, and we identified who might be the best purchaser for them. Instead of going that route, they continued on with the four businesses. We decided to tell the CEO what we thought, that not moving in a more forceful strategic way could cost him the company. Since he didnt budge, we said we would resign, although I asked him for permission to go to the board, which, to his reedit, he let us do. One of my colleagues and I went and presented our views to the board.The board was split but eventually decided to side with him, and that was that. We resigned. Less than a year later, they came back to us and said, Mimi were right, and could you please help us now. At that point, they had no option but to sell. They would not have been prepared to sell had we not pushed for that earlier. And we might not have suggested that had we not been following our true north. We really told them what we believed and even though there were lots of other things we old have continued to work with them on-?for tens of millions of dollars-?we really decided that was not the right thing to do.When they came back to us, we helped them sell. The social issues had Gaudies -II- been resolved by then. There was less money than they could have gotten the year ahead, but the shareholders still did pretty well. As the CEO and SCOFF said later on, If it werent for your guys and your willingness to stick to what you believed, we probably would be bankrupt. If you have a true north and a set of core values that you stick to, you will end up making decisions that have short-term costs. But I believe, at the end of the day, they will have a long-term value.Its not something you do easily. And it feels horrendous-?first because you feel like you failed to convince a client to do something, which is wh at consulting is all about, and second because of the short-term costs. Its a hit to the collective pocketbook and to your own. But when you have a true north like we do, its really what allows you to deal with internal divisions and external adversity at the end of the day, and I think were very lucky that we have that. I think it can create a distinctiveness from your peers or your mediators, and I think thats invaluable.Changes in the Industry I think the world has come back to where it was before the e-craze. There used to be consultants who were mostly focused on IT. There are companies that are focused mostly on informational stuff. And there are companies that are focused, as a headline, on strategy. Thats where we are except that we have always focused on the operations side as well as the strategy side of a business. We believe you cant do one without the other. And then there was a period during the e-craze when everybody tried to do everything. We didnt and I think it has served us well.