Apple marketing stategy Article Example | Topics and Well Written Essays - 500 words

Apple marketing stategy - Article Example This will make it affordable for the new customers to purchase the product before the product is hiked. This strategy will reduce threat of competition as the brand will have already have attained an advantage over other competitors. Diversification of the products in the market will also be used as a strategy to increase financial returns which will be used as a competition tool for the company. The finances will also be used as an entry barrier to potential competitors in the same sector (Hill & Jones, 2009). One of the competition strategies of the company is intensive advertising. This is through the media e.g. television, radio, newspapers and magazines. This will work in ensuring that customers have adequate knowledge concerning the existence of the product in the market. Efficient distribution is another strategy to be used by the company which will involve agents, sales persons and different branches that are established in different countries in the world. Another strategy that Apple Company will use to keep its competition level high is through constant communication with its customers through social networks and other communication channels such as blogs. This will help the company to have ideas of the customer’s behaviors concerning the product in the market. Constant innovation on the product is another important tool that will be used to extend the life of the products in the market. This will work towards reducing monotony of using the same product over a long period by the customer. It will also help in preventing the replacement of the products from the market by the competitors (Hill & Jones, 2009). Different products fit for different people (e.g. iPod for young generation, laptops for business people etc) based on demographics such as age; family location etc. in order to satisfy the market, the market will be divided depending on the demand of the product and the