Consumer Behaviour Reporr Assignment Example | Topics and Well Written Essays - 1750 words

Consumer Behaviour Reporr - Assignment Example Qantas is one of best long distance airlines in Australia that has consistently provided satisfying services to its customers. The company provides both local and international flights to its target customers across the world. The ability of the company to succeed comes from its strong strategy that is based on its efficiency in determining customer behavior and striving to satisfy them. Operating in a friendly business environment has worked well with the organizational strategy. The essay evaluates the Qantas environment and seeks to establish the role it plays in influencing the performance of the company. The external business environment includes all factors that do not fall under the direct influence of the organization. These factors have a significant impact on the way businesses operate and the ability of organizations to establish themselves in the market. IN principle, organizations must adapt to external business factors to promote their business. A PEST model will be employed to analyze the external environment in which Qantas Airlines operates. Australia is one of the countries that have the most attractive political factors for business investment. The Australian federal government provides investors with the incentives to invest by reducing their tax and reducing any barriers in entry. All investors are expected to pay 22% tax to the government which is fair in this country (Weller, 2013). The Airlines industry is one of the industries that the government deregulated and investors have a chance to optimize their profits. However, the growth of this industry is likely to attract the government attention, leading to more regulation. In addition, stabilization of the Australian government has motivated local investor to venture into business, and there seem to be a risk for increase in business competition (Homsombat, Lei & Fu, 2014). Economic development in Australia is one of the factors that have led to the growth on the bubble